Boost Your Brand With Promotional T-Shirts

In Fashion Marketing by Melissa Shea

Photo by Jace Oner

Getting your business off the ground when you are a startup is one of the hardest things to do. However, although the road seems rocky in many cases you can overcome it. You must have a good business plan, a solid team behind you if necessary, and also a way to please your customers. Giving away promotional t-shirts is one of the best ways to do this. You’ll get your name and logo out there while your customers get something free. As a startup, you have to be careful how you spend money if you’re still on the fence about whether or not this is a good choice for you. Here are some of the main benefits that you receive.

Stand Out

If your competition is not giving away promotional shirts this is a chance to distinguish yourself amongst them. You will stand out from the competition if you do this. As mentioned before one of the best things about promotional items is that you can brand them so that you get free advertising wherever the items go. You can buy the shirts in bulk on the cheap and even do DTF transfers of images yourself if you wish. Whatever you decide, make sure that your logo is featured as well as your slogan. When someone wears this around town, they effectively advertise your business for you.

Customer Loyalty

There’s something that sparks an emotional trigger in people when you give them something free. They can feel warm and fuzzy inside and their tongues can’t help but speak well of you to their neighbors and friends. This word-of-mouth advertising can grow the revenue of your business very quickly, especially in a small community. Being in the good graces of those who have influence and like to talk about what they love is something you can capitalize on, and your promotional items can help to do that for you. If you find that your shirts are a raging success then you should go ahead and offer other items too!

Diversify Your Marketing

One of the great things about using a promotion is that it can diversify your marketing. Digital marketing and traditional forms of advertising are still very effective but people have gotten tired of them. Their brains become numb and they begin to yawn and stretch when faced with the traditional methods of advertising in many cases. You see today’s consumers have seen it all before. With promotional items, you have a chance to create something you can be proud of.

It’s Cost Effective

While you may have to put up more money than you would for other forms of advertising when you think of the long-term benefits of giving away things like t-shirts, you will realize that it is more cost-effective than many forms of advertising that are out there to do. 

The return on your investment is long-lasting. For however long that person has your T-shirt your business will be directly in front of them, and others they interact with.


About Melissa Shea

Melissa Shea is the co-founder of Fashion Mingle and has spent over 20 years in the creative industry fueled by a love of learning about the “next new thing”. Melissa has used her entrepreneurial passion and technology skills to develop an online platform for fashion professionals that will transform the future for local fashion communities.

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