How To Create A Fashion Business From Scratch

How To Create A Fashion Business From Scratch

In Fashion Design by Melissa Shea

If you’ve always been creative, then there’s nothing stopping you from pursuing a career as a business owner. Whether that’s diving into the beauty industry or into fashion, it’s easier than ever to set up a business.

What isn’t easy is making that business a success. With more people attempting to start a business, there are many that don’t get further than the first few weeks or months. If you’re able to make it to one year, that’s an impressive feat.

With that being said, if you’re looking to create a fashion business from scratch, here are some useful tips worth knowing.

Decide on the niche

What is your niche going to be? There are a  lot of fashion brands out there, all with their own unique fashion niche. Whether that’s fairly generic or very specific, it’s good to showcase what your business offers and who it caters to. 

For example, you can tell a brand like is big on responsible manufacturing and sustainability. As a result, they’ve got high-quality fabrics and cuts that are distinctive to their brand in particular. That’s the sort of approach you want to take for your brand. It needs to be recognizable, which is helpful when you want your brand to be memorable.

Create a budget and build your funds

A budget is something that you want to put in place, especially when it comes to starting a business. For some people, it might be a cause of using your own personal savings and funds available. Others might only be able to start a business off the back of a business loan or seek help from investors.

Creating a budget is something to do, regardless of where you get the funding from. Budgeting will help keep on top of your spending, which can often be a little haphazard when you start a company.

Design pieces that are unique

It’s useful to create fashion pieces that are unique to your brand, rather than being perhaps too generic in comparison to the rest of the market currently available.

The more unique they are or different from what’s currently on offer, the more opportunity your fashion business has to find success.

Seek out the best suppliers

The best suppliers for your business are going to be those that can deliver the quality you need, for the price you have in mind, and in a timely manner. The last thing you want is to have suppliers that aren’t delivering on those needs, especially if it means your success as a business, suffers as a result. 

Test your products first before launching

Before you go hitting for sale on any of your products, it’s worth getting them tested by your target market first. This is something you should always do prior to launching so that you make sure what you’ve created is going to work and more importantly, sell to the masses.

Creating a fashion brand isn’t easy, especially from scratch but it’s something you can get a lot of success from if you’re lucky enough.

Photo by Hannah Morgan on Unsplash

About Melissa Shea

Melissa Shea is the co-founder of Fashion Mingle and has spent over 20 years in the creative industry fueled by a love of learning about the “next new thing”. Melissa has used her entrepreneurial passion and technology skills to develop an online platform for fashion professionals that will transform the future for local fashion communities.

My Website
View All Articles